Baseline Vision - Redefining clarity in digital solutions

The Background

Baseline Vision is transforming tennis training with an innovative combination of hardware and software. Their product provides real-time statistics, video analysis, and gamified drills, offering a cutting-edge training solution for players and coaches. The goal is to make professional-level feedback accessible to everyone on the court.

The Challenge

Baseline Vision needed a modern website that mirrors the e-commerce experience while showcasing their tennis tracking system’s features and benefits. Since Webflow’s native e-commerce solution wasn’t ideal for their needs, they required a seamless integration with Shopify to handle payments while maintaining a consistent user experience.

What We Did

• Webflow Development: Designed a site that feels like a true e-commerce experience.
• Shopify Integration: Connected Webflow with Shopify for a smooth checkout process.
• Product-Focused Design: Created an intuitive, product-centric site with a focus on visual storytelling and clear calls to action.

The Solution

We built a fully responsive Webflow site that visually functions as an e-commerce store. To overcome Webflow’s limitations with payment processing, we implemented a Shopify integration that handles pre-orders and transactions while ensuring a seamless user journey. The design emphasizes Baseline Vision’s product, combining detailed descriptions with engaging visuals and video content.The Results

• Seamless Payment Process: Smooth integration with Shopify ensures a reliable checkout experience.
• Increased Engagement: Visitors spend more time exploring the product features and benefits.
• Enhanced Brand Perception: The modern design positions Baseline Vision as a leader in tennis tech.

The Accomplishment

The new website successfully bridges the gap between content and commerce, allowing Baseline Vision to showcase their product and manage pre-orders efficiently. The combination of Webflow’s design flexibility and Shopify’s payment reliability creates an optimal solution that’s ready to support future growth.